Why You Should Stop Managing Your SEO and Hire a Pro

Why You Should Stop Managing Your SEO and Hire a Pro

Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant. More people are ditching desktops and laptops in favor of mobile-only devices, and conversion rates on smartphones are 15 times higher from searches than as a result of social media recommendations. Need more convincing? Take a look at these statistics:

  • 93% of online experiences begin with a search engine.
  • 81% of B2B buyers start with a web search, and 9 out of 10 B2B buyers say “they’ll find you” when they’re ready to make a purchase.
  • 78% of internet users in the U.S. researched products and services online, with more than 10.3 billion monthly Google searches.

SEO can bring a lot of value, so whether you should be managing it yourself is worth some thought. You don’t want to do it yourself unless you have a business where you do almost nothing, which gives you ample time to do the SEO.

If you are planning to do your own SEO, take a look at what you are getting yourself into.

You must be Technical: Yep, gotta know some basic IT stuff, especially in the field of web development. Those will include: Designs, structures, and some web languages, such as PHP, HTML, JavaScript and CSS.

You Must Have Good Command in English: That’s right. Assuming that you are developing a site in English, you must be prolific at it. Because if you are not a good writer, you can’t produce the high quality content that is needed for your site. Quality content is vital to ranking on Google. As a matter of fact, after your basic web design is done, you will spend most of your time writing content. Additionally, you gotta know where to position your keywords properly. And this all separate from keyword research, which is a whole different ball game.

You must Learn to Use the Search Console: Google Search Console is a tool that allows you to track your site’s performance. It also allows you to keep Google informed of the updates on your site/sites, so frequent sitemap submission or URL inspections and indexing requests will be necessary.

You Must Learn to Use Google Analytics: This is another one. Google Analytics is also a tool to track your site performance. This especially comes in handy when you run Google ads.
Do you believe you are done? Not quite yet. If you really want your site to rank high, you must familiarize yourself with the Google Webmaster Guidelines. A pretty large instruction manual full of DO’s and DONT’s.

Mistakes Can Hurt You: Not all SEO is good SEO. Some tactics actually can hurt your rank in search, or worse, get you penalized. Steer clear of these:

  • Getting artificial backlinks
  • Stuffing keywords
  • Using unrelated keywords
  • Cloaking
  • Duplicating content

An SEO pro knows how to avoid these pitfalls and fix any implementation mistakes you’ve already made.

After your website is crawled (Visited by Google), the Google BOT reports back to Google with the collected data. Now, the information will be processed by several algorithms. They have names, such as Panda, Penguin, Hummingbird and so on. Each of them synthesizes the data collected by the Google BOT and can alter the rankings on your site. So, your final ranking will be the average of the decisions made by each individual algorithm. Therefore, you must learn their behaviors so that you can understand how you should develop your site and the content.

Additionally, the algorithms have updates and upgrades so you might wanna keep yourself informed of any Google press releases. Google changes very often. If you don’t stay up to date, you will see your site slowly fall behind no matter what you do because you are probably doing it wrong.

With SEO, it takes a lot of time, effort and proper techique to do it properly. If you’re tired to trying to climb the ranks of Google alone, contact a SEO professional to help tackle your SEO challenges.

Youtube Announces New TV Service and It Could Be A Real Disruptor

Youtube Announces New TV Service and It Could Be A Real Disruptor

Youtube is announcing today that they are launching a brand new service that makes a competitor to the cable TV companies. They are launching a new service that allows you to watch live television, record and watch it whenever. It was originally called Youtube Unplugged, but now it is announced as Youtube TV. They are talking to the major US networks, cable networks, premium channels, sports channels, etc. so you can get your basic channels and then pick and choose the premium channels that you actually want to watch and pay for and don’t pay for the ones that you don’t want to use. They also added that they have select markets as far as local affiliate channels and they plan to add more and more through out the year.

In addition to this being a service that competes with local TV, it also competes with the likes of Sling TV Direct TV Now Playstation Vue. The real question is, is really worth it? What makes them stand out? Can they compete? Yes, absolutely. One of the biggest features they announced is limitless cloud DVR. Let’s say you have a favorite show like “Modern Family” or “It’s Always Sunny In Philedelphia”, you subscribe to the show like a normal Youtube Channel and boom DVR just starts recording across all the networks. Then whenever/wherever you are as long as you have a connection, you can watch that show. That’s huge because that’s something that not all competitors can offer. Direct TV Now doesn’t have Cloud DVR, Sling TV’s DVR is currently in beta and Playstation Vue’s DVR only holds the recorded content for 28 days. Also, Youtube said that when you are watching these shows, you have full functionality like pause, rewind, etc. It doesn’t sound like a feature, but if you use these services, it actually is since Direct TV only allows you to pause and Sling TV only offers these functionalities for some channels.

Just like Youtube’s competitors, there is no big contract. You pay month to month and if you don’t like it, you won’t be charged for cancellation. The base price is being announced at $35 for 6 logins. To compare, Direct TV allows only 2 logins, Sling TV allows 1 or 3, and Playstation allows 5 logins. On top of all that, Youtube is in a unique position to integrate Youtube into Youtube TV. One interesting scenario of this is for instance you are watching an episode of “Atlanta” and once that episode is finished, there will be a recommended section of live Youtube streams of reaction channels to that same exact show after the episode premier. A great potential strategy from Youtube to keep their customers consuming relative content on their platform. As for Youtubers in general, this is a great opportunity for them to be introduced to a whole new audience. This could be huge news for the Youtube and TV industries. If you have cable TV, would you be willing to leave cable for this new service? Is this interesting enough for you to try out?